Deepfake Dilemma

Microsite

Informative

Responsive

An informative public service announcement addressing the current state of A.I. and the potential risks it could pose in the future. It includes interactive elements to engage the user during the learning experience.

Overview

Artificial Intelligence has been evolving at an increasing rate since its inception. While use of this technology has increased with goals of enhancing productivity, concerns have been raised regarding its seemingly unlimited capabilities & ethical use.

Objective

Humans retain information longer when learning through an engaging process. This website examines concerns of how A.I. will impact the future. A quiz is included to give users a chance to test their A.I. detection capabilities.

Design Process

Name & Identity

The site's name highlights the ethical debate regarding use of A.I. and deepfake technology.

Poppins was used as the body copy for readability and to complement the font used for the headers. Text that highlighted key statistics and ideas were emboldened and given a brighter color. Exo Bold was chosen for the headers as it resembled a monospaced font seen in code.

Ebony purple and glowing pink were used to conjure a Cyberpunk-like aesthetic. A metallic gradient was used for the headers to add depth and reinforce the themes of artificial creations.

Body Copy:
Poppins

Bold Body Copy:
Poppins Bold

Headers:
Exo Bold

Colors:

#F4F4F4
#C1C1C1
#FF4E92
#19132B

Wireframes & Visual Design

Final Outcome

The final outcome is a responsive website that informs people about the growing concerns around A.I. while making use of a poll and quiz to enhance the learning experience.

While working on this project I learned how to hand-code a quiz using conditional logic.

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