625 Bar & Grill is a small town family-friendly restaurant located in Dennison, MN. Since its establishment in 2023, the owners have grown it into an oasis that's host to traditional homemade bar food and an assortment of exciting activities.
A majority of the customers are people who are middle-aged or older. Reading can become more difficult as people get older, especially on screens. By creating a website with easy navigation and legible type, the site is more accessible.
The website adopts the established name and aesthetic of the 625 Bar & Grill, with the logomark matching the primary logo.
Montserrat was chosen as body copy for its readability. The blocky, old-school form of NCAA Marquette Bold made it perfect for headers. Lobster Two was chosen for the menu to make the design more visually interesting and playful.
The color palette uses the blue from the logo alongside a dark blue for drop shadow and type. A sky blue was used for buttons to add variety while staying consistent with the branding.
Body Copy:
Montserrat
Headers:
NCAA Marquette Bold
Menu Type:
Lobster Two
Colors:
The final outcome is a responsive website that reflects the restaurant's brand identity and embodies an engaging aesthetic.
Throughout this project I learned that the envisioned design often undergoes last minute changes to meet a client's needs.
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